Hybrid Course Launch in the Beauty Industry
Hybrid Course Launch in the Beauty Industry: Multilingual Audiences & Local Solutions
In the digital age, technology is evolving rapidly across the globe—but not everywhere at the same pace. What works well in one country might not be as effective in another, and that’s perfectly okay.
But what do you do when:
- You’re launching a hybrid course (both online and offline)?
- Your audience speaks multiple languages, and offering content in just one language leads to frustration? (Automatic translations can feel impersonal and alienating.)
- Your niche requires a high level of responsibility when training new specialists?
Meet Olga, a talented PMU (Permanent Makeup) artist with over 25 years of experience in the beauty industry. Based in Cyprus, Olga specializes in enhancing the unique beauty of each individual. She came to us with a clear mission: to launch her Level 1.0 Basic Course both online and offline, with new groups starting every three months.
Our Strategy:
1️⃣ Rebranding & Content Strategy:
First, we rebranded Olga’s Instagram account, built a Taplink website, and crafted a content strategy that included engaging Instagram Stories—something Olga wasn’t initially comfortable with but quickly embraced.
2️⃣ Addressing the Multilingual Audience:
Olga’s followers are a diverse mix of English, Greek, Russian, and Arabic speakers. Initially, we tried to target just one language, but feedback showed that her audience felt disconnected when content wasn’t in their language. Automatic translations weren’t an option either, as they felt impersonal and ineffective.
3️⃣ Bilingual Content Approach:
After analyzing her audience, we decided to split the content 50/50 between English and Russian. This ensured that all followers felt included and could participate in the course regardless of their language preference.
Olga’s followers are a diverse mix of English, Greek, Russian, and Arabic speakers. Initially, we tried to target just one language, but feedback showed that her audience felt disconnected when content wasn’t in their language. Automatic translations weren’t an option either, as they felt impersonal and ineffective.
3️⃣ Bilingual Content Approach:
After analyzing her audience, we decided to split the content 50/50 between English and Russian. This ensured that all followers felt included and could participate in the course regardless of their language preference.
Results:
Olga has now trained students globally, offering both beginner-level courses and advanced workshops for experienced PMU professionals.
One of the most rewarding results was Olga’s ability to attract more organic clients in Cyprus, as well as the growing effectiveness of Instagram Reels in her content strategy.
- Course Pricing: $1,400 - $2,500
- Live Workshops: Starting at $70
One of the most rewarding results was Olga’s ability to attract more organic clients in Cyprus, as well as the growing effectiveness of Instagram Reels in her content strategy.
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