Narrow Niche Launch Secrets / cat's Behaviour
People sell courses and services that you might think are impossible to sell. Well, POV Shifters will let the cat out of the bag
Our client Vitaliya is a brilliant animal behaviourist with mesmerizing abilities to deal with pets. Animals start running to her as soon as they see her, and it seems like she is a real-life Snow White.
She was planning to launch her cat training marathon and had a conversation about it with one of our team members.
We could not believe it was possible to train cats! But it turned out that cats are able to learn a lot of commands and practically reach a new level of interaction with their owners. It makes both parties really happy!
Vitaliya: “Guys, 99% of people who say their cat is dumb are dumb themselves. They simply lack the knowledge to understand their little pet. That’s why my marathon can make a difference for many families with cats. Let’s launch it together!”
And that’s how we started the preparation, crossing out the first objection from our list.
We discussed and planned every little detail:
- What kind of problems do the cat owners face?
- What are the difficulties domestic cats go through?
- How to train them faster and less stressfully?
How can the training improve the relationship between the owner and their cat? And much MEOWre...
But what was the great story to tell?
Every story must have a character. So why not think out of the box?
And this is how we wrote a story from the perspective of Flower - Vitaliya’s cat. Due to cognitive exercises and the right training he went from a reckless street outlaw to his majesty-king-of-the-house.
All in all, due to the fact that we gave value and entertainment to Vitaliya’s audience, understood their struggles, predicted their objections, we managed to get the following results:
The Flower’s marathon had 3 packages with the prices of $35, $55 and $155. Cat training is a very narrow niche, however, with the impeccable expertise of Vitaliya, the love for her product and our excellent communication, in just 10 days of creative storytelling warm-up in IG stories, 29 people joined the marathon.
Moreover, this cat case made a lot of noise in the digital product launch community. If people buy cat training marathons through Stories, in what other niches can you sell so easily?
And the answer is: in any, guys.
What is important?
✔️ Finding out what your audience needs;
✔️ Believing in the product;
✔️ Creating the right strategy;
✔️ Posting daily according to it.
Find Vitaliya's feedback below:
