personal product launch story from our CEO & launch specialist, Iuliia

How To Sell a Permanent Make-Up Webinar to Spanish Without Speaking Spanish?

“Right when I said 'bye-bye' to my office life and slammed the door behind me, I learnt how to do permanent make-up. I totally fell in love with this art, however it didn’t give me the freedom I always dreamed of and so I buried that knowledge for good. At least, that’s what I thought.


Until one day, when I was already in the world of SMM and product launches, I got a call from my colleague Xenia, that intended to launch a 5-hour educational permanent make-up webinar and was in need of my help.


The catch is, that she is a PMU artist based in Tenerife, and the webinar was to be launched for Spanish speakers – the artists of Spain and Latin America.


“I don’t speak Spanish”, – said I, full of doubts.

“You know everything about permanent make-up and launches. And you watched “Money Heist” with original audio. We can do it!” – assured my client Xenia.


What kind of resultados did we get?
With just a short warm-up of 15 days and a free webinar, we made on her paid 5-hour webinar about “Russian brows” that cost $52, more than $3,000 in total.

When can I buy the webinar, mi reina (my queen)?” – responded one of the students to her IG stories before we opened sales.

“Continue posting your stories! It’s like Netflix for me”, – responded another one, wanting to know more about her life and career as an artist.

Moreover, Xenia had a wonderful experience chatting with her students that were as hard-working and determined to succeed as herself. After all, you attract the people that read your message. If it is given in the right way, of course.
Gracias to this case! It proved to me that no knowledge is ever for nothing.

Even if it is in the most hidden shelf of your memory, you might need it one day. To serve others”.


Xenia’s feedback (also regarding the tech part - we created a Telegram-bot and set up the payment systems):

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