How To Turn Instagram Reels into Carpet Sales in Just One Week?
Enter the world of a carpet brand that captured hearts with its exceptional quality and unique designs. What made this brand even more impressive? Their Instagram account boasted a massive 1.1 million followers, with daily Story views reaching around 90,000—an impressive feat for a commercial brand!
Our mission was to infuse their strategy with video content—showcasing their carpets, introducing the CEO of @hey_little_unicorn, and building a deeper connection with their audience to inspire trust and loyalty.
✅ The first video gained over 200,000 views within the first day
✅ Average views per video: 150,000+
✅ 15 Reels accumulated a staggering 2,000,000 views
The audience’s response to the new video content was overwhelmingly positive, with the reach increasing by +63.7% in the first week alone. Followers became more engaged, eagerly anticipating new content and leaving comments on every new Reel.
(They also loved the fresh face we introduced to the account!)
With each new video, the engagement grew even more.
At POV Shifters, we know video content isn’t a magic fix—it’s a strategic ecosystem that works if you know how to build and nurture it.
Our key strategies for video content success:
✔️ Creating content around relevant topics
✔️ Designing a custom content plan
✔️ Infusing brand values into every video
✔️ Consistent video posting
✔️ Maintaining a cohesive visual style with color, lighting, and branding
✔️ Highlighting relatable brand values
✔️ Crafting engaging, dynamic descriptions and calls to action
Whether your niche is broad or not, like this carpet brand, using Reels and other video content can propel your business to new heights. With the right strategy, success is just around the corner.
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