From Office to Online: Accountancy Course Launch Triples Revenue
Evgeniya Selyavko, owner of an online school for accountants, sought help to strengthen her personal brand, share her passion for her school, and effectively communicate her story and values to potential students. She wanted to increase enrollment in her accountancy course and improve her online presence.
What Was Done:
- Conducted interviews and a personality audit to understand Evgeniya both personally and professionally.
- Researched her target audience and developed a launch strategy.
- Implemented a 14-day Instagram warm-up campaign, consisting of daily stories and posts.
- Created a clear structure for Evgeniya to communicate her experiences, achievements, fears, and mistakes, making her more relatable to her audience.
- Developed a content strategy that highlighted the value of Evgeniya's course, which helps accountants transition from office work to online entrepreneurship in less than two months.
The Result:
- The campaign led to $16,000 in sales for each launch of the remote accountancy course, totaling $32,000 across two launches.
- This represented a 3x increase from Evgeniya's previous launch results.
- Evgeniya developed a newfound appreciation for blogging and connecting with her followers.
- The clear messaging helped her audience understand the value of enrolling in her accountancy school, leading to increased sign-ups.
- Evgeniya gained insights on how to continue selling her other digital products using the Personality Audit service for planning evergreen content.
- The campaign not only increased her income but also made content creation an enjoyable experience for Evgeniya.
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