A carpet brand, loved for its unique designs and high quality, had already built an impressive Instagram presence with 1.1 million followers and 90,000 daily Story views. However, their marketing relied solely on group ads and paid campaigns on Instagram and Facebook.

The brand wanted to take things to the next level by showcasing their carpets, adding a personal touch by introducing their CEO, and building a stronger connection with their audience. They had never used short-form video content before and needed help getting started.

We stepped in to introduce Instagram Reels as part of their strategy—a tool that many brands underestimate but that can deliver incredible results with the right approach.

Here’s how we made it happen:

• Created short-form content that highlighted the beauty and quality of their carpets.
• Introduced the brand's CEO to the audience to humanize the brand, build trust, and create a more personal connection with followers.
• Introduced our lead social media manager as the friendly, relatable face of the brand.
• Built a UGC-focused content plan centered on engaging and authentic storytelling to connect with their audience.
• Kept a consistent posting schedule to maintain interest and engagement.

• The first video got over 200,000 views.
• Average views for Reels hit 150,000+.
• A total of 15 Reels brought in 2 million views.

The audience loved the new video content, with the brand’s reach increasing by 63.7% in the first week. Followers were excited, engaging with every new Reel, and leaving comments. The UGC-focused content added a personal, human touch that made the brand even more relatable.

And the momentum kept building—each new video brought more engagement and attention.