A group of ambitious women joined the online course by Masshtab – a school for scaling your business, looking to launch their first digital products and services. They wanted to:

• Turn their expertise into income – from consulting to online courses.
• Build a personal brand – and attract their ideal audience.
• Gain confidence – and finally take action on their ideas.
• Make their first sales – without wasting time on trial and error.

While they had the course materials, they needed guidance, structure, and hands-on support to actually apply what they learned.

As an invited coach, POV Shifters’ CEO, Iuliia Sousa, worked closely with these participants, ensuring they stayed on track and reached their first results.

Iuliia provided personalized coaching to help each participant implement the strategies from the course, step by step.

1. Clarifying their offers – what to sell, who to sell it to, and how.
2. Overcoming doubts & limiting beliefs – so they could take action.
3. Practical launch support – from pricing to content creation.
4. Accountability & feedback – making sure they stayed on track.
5. Marketing guidance – helping them connect with their audience and make sales.

8 out of 9 participants successfully launched their first digital products and services within the program.

1. Olga Konyakhina, Palo Alto, Silicon Valley

• After 9 years as a stay-at-home mom, she launched her first online consultations.
• Now planning her own online course to help others do the same.