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Make-up Artist Rocks Social Media: From Zero to 60K TikTok Beauty Hero
"I'm not the right age for the TikTok stuff," said Svetlana, a professional make-up artist, but she was determined to:
  • Master this mysterious TikTok thing
  • Guide her TikTok audience to Instagram (where the sales happen!)
  • Strengthen her personal brand and become more recognizable in the beauty niche
  • Hit that first 10K followers milestone
  • Starting point? 8 followers and barely any social media presence.
Svetlana was new to social media content creation and didn’t want to spend hours figuring it all out herself. She also needed a plan that wouldn’t take too much of her time or require a big advertising budget.
What Was Done:
We created a simple yet powerful TikTok strategy designed to make her journey stress-free and effective:
  1. Custom Content Plan: We designed a plan tailored to Svetlana’s expertise and style, focusing on engaging beauty tips and trends.
  2. Easy Filming Process: Svetlana only needed to spend 3-5 hours a week filming content. We gave her clear instructions on what to say, how to say it, and how to film (lighting, poses, and delivery).
  3. Professional Editing: Svetlana sent us her videos, and we handled the editing, adding captions, and perfecting the visuals for TikTok.
  4. Posting Strategy: We managed the posting schedule to align with TikTok trends and maximize visibility.
Our goal was to minimize Svetlana’s workload while ensuring her content was eye-catching and impactful.
The Result:
First Week:
  • 1 million views across her videos.
  • 14,500 followers gained in just 7 days.
  • One viral video alone brought in 7,000 followers.
1.5 Months Later:
  • Svetlana’s TikTok grew to 60,000 followers.
  • Her videos received 10 million total views.
  • Her audience became highly engaged, leaving comments, asking questions, and signing up for her services.
Viral Hit:
  • One video gained 7.6 million views, over 320,000 likes, and was shared by 24,000 people.
Even after a 6-month break due to personal circumstances, we picked up right where we left off. Despite TikTok algorithms often slowing inactive accounts, we reignited her growth without starting over:
  • Within a week of posting again, her account gained 7,000-10,000 followers from new videos.
  • Daily video views grew to 15,000-25,000.
  • The momentum continued, and her audience quickly hit 60,000 followers.
*Today's score: 210,000 TikTok followers (and counting!)
In just 1.5 months, Svetlana went from doubting TikTok to becoming a recognized beauty expert with a loyal following and a growing customer base.

At POV Shifters, we know how to create content that gets results while keeping things simple. If you’re ready to grow your audience and business, let’s work together to make it happen!

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