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This Multilingual Strategy Brought a PMU Artist Up To $2,500 Per Student
Olga, a talented PMU artist with 25 years of experience in Cyprus, came to us with a clear mission. She wanted to launch her Level 1.0 Basic Course in both online and offline formats, but faced a unique challenge. Her diverse audience spoke multiple languages (English, Greek, Russian, and Arabic), and she was struggling to connect authentically with all of them. She knew that automatic translations felt impersonal and alienating, yet she wanted to ensure every student felt included in her beauty education journey.
What Was Done:
  1. We started with a complete Instagram rebrand and built a Taplink website for her brand, FacePhilosophy. Olga was initially hesitant about creating Instagram Stories, but with guidance, she quickly embraced this new way of connecting with her audience.
  2. Experimented with language strategies to find the perfect balance:
  • First tried single-language content, but noticed audience disconnection
  • Implemented a 50/50 split between English and Russian content
  • Finally evolved to English-focused content while maintaining authentic connections
3. Created a comprehensive marketing approach combining Instagram, Facebook, and local word-of-mouth marketing - particularly effective in the close-knit Cyprus community.
The Result:
  1. Successfully launched multiple courses priced at $1,400 - $2,500, with live workshops starting at $70
  2. Transformed Olga's reach from local to global, attracting students worldwide while maintaining her authentic teaching approach
  3. Built a thriving community of both beginner and advanced PMU professionals
  4. Saw significant growth in organic client acquisition in Cyprus
  5. Olga discovered a newfound confidence in creating content, particularly excelling in Instagram Reels
  6. Established a sustainable quarterly launch system that continues to grow
  7. Most importantly, Olga found her voice in the digital space while staying true to her commitment to enhancing each individual's unique beauty
The transformation went beyond just business metrics - Olga evolved from being hesitant about digital content to confidently running a successful hybrid education program that maintains the personal touch she's known for, regardless of the delivery format.

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