How Did Story-Based Content Turn $52 PMU Webinar Students into High-Ticket Clients?
Xenia, a PMU artist based in Tenerife, needed help launching a 5-hour educational webinar about "Russian brows" to Spanish-speaking artists in Spain and Latin America. Her goal was to effectively market and sell her digital product to this specific audience.
What Was Done:
1. Developed a strategic 15-day warm-up campaign that included:
- Daily content sharing Xenia's life and career journey
- A free webinar to build initial interest
- Personal storytelling that kept her audience curious about her unique approach
- Set up a Telegram bot for course delivery
- Connected a payment getaway to her website
The Result:
- Generated over $3,000 in total sales from a $52 webinar
- Created such compelling content that students compared it to Netflix ("Continue posting your content! It’s like Netflix for me!")
- Built an engaged Spanish-speaking audience who actively requested to purchase ("When can I buy the webinar, mi reina?")
- Attracted dedicated students who shared Xenia's work ethic and determination, who later proceeded to buy her high-ticket offers
Working together, we turned Xenia's expertise into engaging content, leading not only to successful webinar sales but also creating a foundation for her high-ticket offers.
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