POV Shifters

Shift your perspective on social media

We partner with business owners and brands to help them see their social media differently, using simple strategies and systems that make content and its monetization more effective.

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What we are good at

Social media strategy & management

We take social media off your plate by handling both strategy and execution, giving you and your team back time and mental space to focus on your business.
Content creation

We handle your content creation end-to-end, delivering high-quality, platform-specific content that supports your marketing and business goals.
AI-powered content systems

We leverage advanced AI tools to streamline your content creation process - saving you and your team countless hours while maintaining top-tier quality.
ManyChat funnels

We build automated on-brand ManyChat funnels that turn comments and interactions into real customers.
Social media monetization

We support and partner with you in turning your content and existing products into structured, reliable income streams - through both strategic launches and evergreen sales systems.
Ads & promotion

We run performance-driven ad campaigns designed to get your message in front of the right people, at the right time.

"Working with the team over the past two months was a great experience. Iuliia, the CEO of POV Shifters, helped me save time by repurposing content. She also helped me be more intentional with my content strategy and call-to-actions, ensuring we were driving my audience to the right places like my email list, podcast or courses. I saw an increase in my YouTube followers and engagement which had been stagnant. I saw more traffic on my Instagram stories and some of the new content directly led to sales through our ManyChat funnels. Iuliia brought fresh perspectives to the table and was always receptive to feedback and flexibility, ensuring everything we created stayed true to my brand vision. I’d recommend Iuliia and her agency, to anyone looking to elevate their social media while freeing up time to focus on other parts of their online business or brand."

Amy Rushworth Wright

Dating & Relationship Coach, Personal Brand

"We’re so grateful to the team, especially Victoria and Iuliia, for the incredible support you’ve provided to Energized Health and our personal Instagram and Facebook accounts. You helped us show up with more clarity, consistency, and confidence online. The content felt aligned with our voice, and the ManyChat flows you built brought in qualified leads and supported sales of our flagship program. As one of the fastest-growing health companies in the U.S., it meant so much to have a team like yours behind us. If you’re looking for a team that genuinely cares and knows how to drive real impact, we can’t recommend you enough."

John and Chelsea Jubilee

Founders of Energized Health, Health & Wellness Business
*In partnership with Infokus Creative Digital Agency

"POV Shifters is an incredibly driven and versatile agency with an exceptional level of responsibility and commitment. They helped me clarify my brand direction, understand my positioning, and develop a stronger vision for my content. Their team is thoughtful, strategic, and genuinely invested in the success of their clients. Working with them truly feels like gaining a creative and strategic partner."

Olga Ossipova

Permanent Make-up Artist, Founder of Face Philosophy Beauty Academy & Studio

"I appreciate POV Shifters’ sincerity, attention to detail, and genuine interest in my niche. Through their work on my Instagram Stories and content structure, I learned how to communicate more clearly and confidently with my audience. We worked on multiple product launches together, and their professionalism, dedication, and responsibility stood out every time. It’s rare to find a team you trust this deeply."

Evgeniya Selyavko

Founder, Accounting Consultancy & Education Business

"Hi team! Thank you for your humor, your easy-going approach, and your amazing support during our launch. From technical setup (payments, Telegram automation, currency conversion) to storytelling scripts and even a workshop for my students - everything was done with care and precision. I can’t imagine launching anything without POV Shifters anymore. Your optimism, openness, and genuine care for results make working with you both effective and enjoyable. Looking forward to what we’ll build next together."

Xeni Dvoreski

Permanent Make-up Artist, Founder of Escuela Insta Beauty Academy & Studio

Examples of our work

Idea to Income: 8 Success Stories from First-Time Launchers

2 Million Views, 63% More Reach: How We Made Reels Work for a Carpet Brand

From Office to Online: Accountancy Course Launch Achieves 3x Revenue

This Multilingual Strategy Brought a PMU Artist Up To $2,500 Per Student

How Did Story-Based Content Turn $52 PMU Webinar Students into High-Ticket Clients?

Make-up Artist Rocks Social Media: From Zero to 60K TikTok Beauty Hero

Letting the Cat Out of the Bag: Lessons from an Animal Behaviorist's Digital Product Launch

Meet our core team

We’re an international creative marketing team and the creative allies behind POV Shifters. Our mission is to shift how businesses and brands approach social media - moving them away from "post and hope" and toward clear strategies and systems that actually work. We focus on perspective, authenticity, and connection, all while keeping the process simple, human, and a little fun.

Iuliia Sousa

Founder & CEO
Social Media Marketer
Gonsalo Sousa

Software Engineer
AI & Automation Expert
Pavel Geiderikh

Branding Expert

Say hi 👋

Tell us a little about your business or brand. We’ll reply soon and see how we can help.

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